I imagine some teams felt that change was coming could have been feeling a little worried or even threatened by that. How did you kind of try to manage that early on? I led with, I want to make sure we have the right resources for the right teams at the right time. And then it became, what is this persona really neat question versus I don't see myself in any personas. It's key to talking about some of the rigidity that existed in the current platform. For example, our data science scenes are at the tip of the spear right of driving, much of the growth understanding and sharing of knowledge and information across not only internally but also to our partner ecosystem.

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