California Market Dynamics and Retail Roofing

This episode is sponsored by Troy Roofing Inc. LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

In this Dropping Bombs episode, second-generation roofer and multi-million-dollar owner Troy Musulman reveals how blue-collar grit scales real companies. He exposes industry roll-ups, margins, and consumer traps, explaining how he escaped a wage ceiling and dominated the tear-off roofing niche. Troy also reveals why most "lifetime" warranties are actually just marketing.

Action takeaways: pricing with discipline, strategic material sourcing, documenting installs, and unifying with solid operators to increase EBITDA and exit options. Learn how to evaluate offers, avoid slow-pay partnerships, and the simple phrase that saves thousands. Whether you own a home, run a crew, or just hate getting hustled, this episode shows how to keep more money—and more leverage—on your side.

🔗 Connect with Troy Musulman

Personal Instagram — https://www.instagram.com/tmusulman89/

Business Instagram — https://www.instagram.com/troyroofingusa

TikTok — https://www.tiktok.com/@troyroofing

Website — https://www.troyroofingusa.com/

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs