The company has a healthy 12 month retension rate of 92%. They lowered the price of their bike by 400 in august of this year to get younger members. But there are fewer bicels, and that's really the challenge here. If you look at their gross margin on the bikes and the treads, that er really is going to impact a cack customer acquisition. Anybody knows it's superelegant? I think this company is going to do great things over time.