Model growth: Tesla’s ambitious plans
The Intelligence from The Economist
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Tesla's Quest for Dominance in the EV Market
This chapter explores Tesla's transformative role in the electric vehicle market, particularly through the Model S and the unconventional Cybertruck. It examines the company's ambitious growth targets in the face of rising competition and the need for diversification and traditional automotive practices. Additionally, it discusses Tesla's unique marketing strategies and its challenges in maintaining market share, especially in the competitive Chinese market.
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