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Episode 256: The Business of UX Writing with Yael Ben-David
UI Breakfast: UI/UX Design and Product Strategy
The Importance of Understanding What's Necessary
UX is all about helping the customer achieve their bigger life slash business goal, not do something, a little job that you're trying to facilitate inside the tool. If we bring in both needs, you see how well they generally do align and that we shouldn't be arguing for what we think is a better experience because actually, if we open up our minds and work together, we could find an even better experience.
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