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Adam Menner - The Business Of Strength

Future of Fitness

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Evolution and Expansion of a Gym Business

The chapter explores the growth journey of a gym business from a small storage closet to a scalable operation catering to adults, emphasizing the challenges faced, strategic partnerships, and the importance of focusing on profitable services. It highlights the establishment of a holding company for personal training studios, introduction of small group personal training for scalability, and the launch of a consulting company to aid other gym owners. The discussion covers expansion plans, starting new gyms emphasizing brand recognition, efficient facility management, client onboarding strategies, the rising popularity of strength training, and the implementation of streamlined nutrition services for clients.

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