Unlocking Customer Experience Mindset
The Unofficial Shopify Podcast
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What's the Biggest Split Testing Win?
The two biggest ones we did in this calendar year were both kind of deeper reworks of pricing models and structures. One client increased all the prices and turned on free shipping and the conversion rate went up by two and a half X. And AOV went down by 9%. Ultimately, the client made a lot more customers and a lot more money because they did what the customer's been asking for.
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