How to Turn Customers Into Fans | Marketing For The Now #19
The GaryVee Audio Experience
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The Power of Fandom and Brand Loyalty
This chapter explores the deep connection between brands like Sesame Workshop and their fans, emphasizing the importance of community engagement, authenticity, and high-quality content. The hosts discuss strategies for turning casual customers into passionate fans through relatable interactions and strategic outreach methods. They also highlight how brands can use challenges to build loyalty and connection with their audience, particularly during tough times.
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