
Marketing Lessons for Companies Big and Small
HBR IdeaCast
00:00
Brand Building
i wanted to talk about brandy in very kind of tangible and impractical, inaccessible terms. Maybe that wold make grand building seemor o hlp, people understand grand building better. You often will hear people say, you know, if you use an example like a nike or starbox, people at smaller organizations seem tempted to say, whele that works for them, that could never work at my company cause of xwise reason,. I mean, that's how it came across to me, absolutely.
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