If you are intrinsically motivated to root for the little guy on issues that you care about, that gives you this kind of shield to repel the glitz and glamour that's on our advertisement and commercials. If you fall in love with the activists who are standing in front who are so pissed off and frustrated that they're getting arrested, it's almost impossible to buy into the nonsense. So go down that path. Tell us a story or two from your experience that what's happened along the way that's delighted you or inspired you about the human spirit.