Reddit is an economy without a currency, right? You get to extract some of the value that you created by creating. It's not true for 99% of other NFT collections where the floor drops below a certain price and it's gone forever. That's why it's going to work for Starbucks, why it worked for Reddit. In the context of Reddit, I think it's different because it's, you will go back to Reddit regardless of whether or not the NFT appreciates or depreciates.

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