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Chapter 3 Creating an Opportunity Hypothesis - The Product Book

The Product Podcast

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How to Validate an Opportunity Hypothesis

Many people are afraid of someone stealing their idea, or they just don't want to find out that no one actually wants their idea. The best way to come up with an idea on your own is not to think about what you the individual want but to really empathize with your a at personas. As a p m, you're in a unique position to know what the major pain points for customers are and how they're reacting to your product.

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