The future of OTT is hyper local content, says Amitai Bloom. Most VCs won't like this initially and will worry about how much revenue you can snag. An OTT platform called Stage caters specifically to Harayana and Rajasthan for now. In July 2021, Stage had 10,000 paying subscribers. Less than 2 years later it already has 2,35,000 viewers who pay.
This weekend, every startup person in India (or maybe just Bengaluru?) had only one question — “Did you read the Blume Ventures report?” And we didn’t want you to feel any FOMO. So we read the 125-page ‘Indus Valley’ report prepared by the venture capital firm and picked out some really cool things. By the way, it’s not just data from Blume, but we’ve peppered our observations into this as well.
Let’s dive in.