2min chapter

A Productive Conversation cover image

Daniel Coyle talks about The Culture Playbook

A Productive Conversation

CHAPTER

Building a Culture

Culture is a set of actions that moves a group toward a goal. Great cultures are places where those behaviors make the group add up to more than its parts. It has nothing to do with words, and it has very little to do with sort of your your background, of your psychology. And so that's what culture is. We use that word all the time, interaction. But the interaction of good groups, great groups, makes themAdd up to more.

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