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Randell Beckford "How to build a brand that won't get cancelled"

The New Abnormal

00:00

Building a Brand That People Will Love

We want brands that feel that they belong in our worlds and that really connect to us. So e, you're making sure that you're relevant to people an adding, adding value to their lives. And then the last point really just around yo, the sense of continuity is the thing that builds trust to you need to be consistent with your messaging.

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