Stacking Growth | The B2B Marketing Podcast cover image

Measuring Marketing: A Complete Breakdown

Stacking Growth | The B2B Marketing Podcast

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Navigating Marketing ROI Metrics

This chapter explores the intricacies of assessing marketing performance, highlighting the need for context in return on investment evaluations. It discusses the strategic role of finance in resource allocation, emphasizing the importance of accurate ROI figures to justify marketing budgets.

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