
How does one come up with the value of a pro sports franchise? Meet one of the best at it.
Sports Media with Richard Deitsch
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The Economic Impact of Star Athletes on Small Market Teams
This chapter explores how the value of sports franchises is influenced by public funding decisions and the presence of star players, particularly in small markets. Through examples like the Oklahoma City Thunder and LeBron James in Cleveland, it highlights the crucial role athletes play in enhancing brand image and economic vitality in their cities.
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