Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer
The Town with Matthew Belloni
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The Importance of Marketing a Movie at Home
There's a belief that the act of going to the theater seers a movie into your brain more than watching something at home. Amazon has made a commitment to release a bunch of movies in theaters. Even Netflix is realizing that if you want to create lasting awareness and IP generation, you have to tell people about the movie outside of the Netflix ecosystem.
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