5min chapter

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Mike Duboe | Growing Consumer Brands That Endure

Greymatter

CHAPTER

Getting Down the Stack?

CAC: I think all of them are moving towards like deeper customization. How should brands be thinking about this if they're just getting into the game of, you know, their party fulfillment? CAC: Make sure you do some yourself so you understand what the unboxing experience is like. And once you're a much larger company, you should look for price savings because you know, postage is more than the cost of deal rent in many countries.

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