If Books Could Kill cover image

"Nudge" Part 2: Mr. Nudge Goes to Washington

If Books Could Kill

CHAPTER

The Problem With Pop Science Authors

The author of a recent op-ed argues that we should resist nudges from companies. He says if customers reward firms that act in our best interests, more such outlets will survive and flourish. "It's like this fucking scammy behavior by companies is all around us and it sucks shit," he said.

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