Valuing AI: Costs, Capabilities, and Innovations

This chapter delves into the complexities of AI models, focusing on user perceptions of value and pricing, particularly with models like GPT-5 and Gemini 2.5. It highlights the practical implications of adopting advanced technologies, including humorous critiques of marketing strategies and discussions about the limitations of current systems. The speakers share experiences and insights on the evolving landscape of AI in e-commerce, showcasing impressive applications while addressing the balance between innovation and practicality.