Everything is an Ad Network with Eric Seufert
The Intelligent Marketer
00:00
Adapting Marketing Strategies in the Age of E-Commerce and LLMs
This chapter explores the necessity for e-commerce platforms to adapt to new marketing signals beyond traditional identity data, emphasizing the role of SKU information. It also highlights the influence of large language models on marketing efforts, urging brands to harness these technologies for improved customer engagement.
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