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253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast

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The Relationship Between Sas and Marketing

Many companies do not think about marketing in the right way. Instead of fixing marketing, they have their marketers do sales with the sales team. The key is to do real marketing over a 12, 24, 36 months period of time. Super fast sale cycles, low customer acquisition cost and high sales rap productivity.

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