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Evaluating Early-Stage SaaS Companies with Christoph Janz and Brianne Kimmel

Village Global Podcast

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The Importance of Product in SaaS

I think in the beginning and that probably means like the first couple of years, I think there's probably really only one very strong reason why you would want to integrate with other products. This is because it makes a product better or it's something which the customer wants. And if you have a SaaS product targeting SMBs, then probably it's not that difficult. Maybe then the other products are like applications from the Google Gmail ecosystem or maybe some other tools that you can maybe even connect with something like Zapier before you eventually build native applications. But as you go up market to like mid-market enterprise companies or very large enterprise companies, that is dramatically more difficult,. Right? So

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