The Importance of Customer Centricity in Marketing

Annie Minhwin did that project and taught me a lot of stuff. In 2016 I ended a new venture funded company and I just called Vapitherm and I operated against all the principles that that Andy taught me let's go out do qualitative research with customersLet's make sure we do surveys and quantitative data what's worked through a process to really understand it and align the strategy so I did that for the first 90 days within this company. We spent a bunch of money we collected 516 MQLs over two weeks and closed zero deals and that was the light bulb to me because yeah thinking short-term drive you to do the wrong things that don't align with your