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How to Target Your Audience on Mass Marketing Channels

The Marketing Architects

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How to Scale to the Right Levels and Maintain Profitability

The way we typically look at it is what's the incremental cost for obtaining that incremental reach? And from a performance marketer standpoint, that's a critical equation to continually run. Mark Percher is working with $8 billion in marketing budget. If he had $1 billion or if he had $500 million, you know, what would the marketing plan look like? Is a good exercise to go through.

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