The Number One Keeps Product?

Deodorant followed by shampoo. The cool thing about our shampoo is there's a specific one of the shampoo. And people have said that post COVID their hair starts falling out. So it's no claim, but many, many reviews. But I think like for us, the big thing is basically how can we test a bunch of stuff in these small environments of landing pages and then constantly apply it? This is the same thing we do with our clients. You're sales to work through a good funnel. Cause you may have not have optimized the funnel the way I would. That's always a really difficult conversation. Whenever I'm like talking about buying a brand, I'm always like