Making Marketing Numbers Make Sense
The Digital Marketing Podcast
How to Avoid Overly Bad Decisions Made Based on Google Analytics
Google Analytics is a brilliant source of data. It gives you a really good indicator of what the market is doing. But it doesn't have the full view of customer. So I think you need to be outcome obsessed and know who your customer is. And how should we join online and offline data to avoid some of those excessive, excessively bad decisions that can be made?
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