bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
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How to Balance Change and Energy
I think the really interesting thing about keeping that state of you know state the bleeding obvious is a good you know a rule. If you started against it yeah would you build a factory and buy your coffee beans for that person because sure as hell your competitors who are stocks today they are doing that. You've got to balance this thing around giving people who are really good at asking why license to do it but also in my case for example my business brother is saying to me perry you're only allowed to do it to certain extent because otherwise we'll never get anywhere. There's two schools with people who are terrified of what of change and people who love change so much. somewhere in the middle
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