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#441: Debunking Myths of Subscription Model, with Ron Baker

Lawyerist Podcast

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How to Kill the Billable Hour

Ron Bonjean: I think in five years time, we'll pretty much have the option to subscribe to everything. The subscription business model is projected to be a one and a half trillion dollar industry by 2025. Lawyers can do it from room to tomb, right? From the day you're born, retirement planning, college planning, to the day you die,. And that's a privileged position that a lot of other businesses can't do because they're tied to a product or service.Bonjean: What do you want customers to pay me for? Transformations, not services.

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