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Why most bestselling business books are BS

Nudge

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Cognitive Biases and Misinformation

This chapter examines cognitive biases, particularly confirmation bias and black and white thinking, that contribute to misinformation and oversimplification of complex issues. Through examples like the Atkins diet and various business books, it highlights how these biases can lead to misguided beliefs and decision-making. The discussion also touches on the implications of these thought patterns in areas such as health, workplace diversity, and communication.

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