1min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

Engineered for Engagement

Agency came up with term engineered for engagement, which became tagline of this project. They didn't feel like a truly captured the essence of who we needed to be in whoever thought our personality was in in the industry and what we're striving to do. And after they presented all of this to us they kind of said well, one fit stuff. We don't really feel like this personality comes out with this name.

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