The New Brandy Is a Good Idea, but It's Not Going to Last Longer.

The direct consumer model, i'm not saying it can't work, but it's way more challenging than a lot of people a gave it credit for. We've seen a ton of these d to c companies grow really fast from zero to something and then hit a plateau and slow down. And so we're seeing what we're probably seeing by the pandemic is less runway in some cases. But I don't know if that has anything to do with our current economic situation.