5min chapter

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

314: Bill Carr, What drives Amazon’s success? (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

The Amazon Culture Is Not to Do That, Right?

Jeff Bezos' approach to business is called the working backwards PRF AQ approach. It involves writing a press release and then answering frequently asked questions about what you're going to do next. He says it can be done by an individual, doesn't require special skills like creating a prototype or mock-up. And if he does it well, his best ideas are going to float to the top of the list for new products that will delight customers in the long run.

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