Apple's Privacy Power Play and TikTok Concerns
Sharp Tech with Ben Thompson
00:00
Introduction
Andrew Sharp: We're going to talk about Apple and ATT, which is shorthand for app tracking. It's parentcy has hit the tech and advertising businesses like an earthquake over the past 12 months. Ben Thompson: I want to give listeners sort of a broad look at what Apple has done and who it's affecting. The thinking here is you get someone sort of like hooked on a particular brand and they're like your customers for life.
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