KAYAK: Paul English (2021)
How I Built This with Guy Raz
Kayak's Foundational Journey
This chapter explores the early development of Kayak, focusing on how its founders navigated intense competition while building strategic partnerships in the travel industry. It highlights their innovative approaches to marketing, team recruitment, and the challenges they faced, including financial losses and mental health struggles. The narrative also reflects on the company's growth, brand recognition, and the balance between creative idea generation and user experience.
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