The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WHAT THE INSIDE OF A ENTERPRISE DEAL LOOKS LIKE AND HOW TO WIN IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Intro

This chapter draws parallels between solving murder mysteries and navigating complex enterprise sales, using the Karen Reed murder case to emphasize the importance of evidence interpretation and decision-making dynamics within a group.

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