Simple Modern Is An Omnichannel Monster
The Andrew Faris Podcast
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Do You Have a Fear of DDC?
I think that you're affirming strategies that work and DDC that we may have a little bit of scar tissue on from our past experience. We had to care about unit economics right off the bat because otherwise where's the capital for inventory going to come from? And it kind of helped institute some of those disciplines. Amazon represents this giant source of, there's one way of looking at it, which is like Amazon is cannibalizing all of our D to C sales, which are all higher margin. It's better than anybody's website anywhere. Like Amazon is just too good. They just aren't between shipping and everything else. That's actually a valuable thing worth paying if you don't
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