Money 4 Nothing cover image

K-Pop Histories Beyond BTS (Featuring The Idolcast)

Money 4 Nothing

00:00

The Competitive Advantage of K Pop, Is It Real?

i think the monetary value of k pop, you know, as an industry, kind of gets overvalued or played up. But i do think that, a, they add something that you can't make in a factory, which is a glamour soft power. Having having those global celebrities is not and i think that, you know,. m the sort of soft power, the non monetary value that having these global stars, um, provides.

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