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How to build your culture like a product — Lessons from Anna Binder, Asana’s Head of People

In Depth

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Can You Be a Company Leader Versus a Functional Leader?

The ability to sit outside of your function is critical, he says. "An amazing CFO could fill an hour of interview with questions about the culture" An amazing revenue person could spend an hour asking questions about the product,. Like that's the way they're wired. And they're assessing a really, really big decision for themselves.

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