How to Attract the Aspirational Mindset of Your People

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In the 20s you only had so much budget to run a certain ad on one platform. Now we're able to reach a couple billion people. What you want to do with your market is try to understand what are the aspirations of the people I want to serve looking like. You need to know what's in their heart not their age or where they were raised. That kind of market analysis is overdone and corporations love to pay for that.

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