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Can I Come Watch Me Speak?
When you're going into a town and you've got speaker friends in that city, invite them to come watch you speak. And if you have a friend coming to town, ask them, hey, can I come see you speak? Because once you've seen somebody and they're great, it is so easy to be intentional about referring them. You don't have to become best friends and have your families be best friends, but you need to have that friendship level where you fully grasp what the other person's product is and what they deliver.