College football now has more money - and more problems
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The Evolution of College Football: Commercialization and Change
This chapter examines the major shifts in college football due to the consolidation of conferences, notably the rise of the Big Ten and SEC. It discusses the transformation of the viewing experience and rivalry dynamics, alongside the increasing commercialization of college athletics and the implications for student-athletes, especially amid the NIL era. Additionally, it raises important questions about accountability and the emotional bonds within the sport as it becomes more professionalized.
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