
What California’s Billboards Say About Us
KQED's Forum
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Billboards and Urban Identity
This chapter delves into the emotional resonance of iconic billboards, such as the Coca-Cola sign in San Francisco, and their impact on personal and collective memories. It discusses the disconnect between advertisements and local communities amid the tech industry's influence, as well as the overwhelming presence of billboards in Los Angeles during Emmy season. The conversation highlights how billboards serve as both advertisements and landmarks that define the city's culture and the daily experiences of its residents.
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