Luxury brands like madwell orizia reformation are also relying on fast fashion production systems and trends to keep up. A celebrity's dress in an instagram post or on the runway might inspire a knock off version on shian. So were we seeing kind of like a symbiotic ship happening with no whatever is popular on tick tak, and luxury brands also wanting to cash in? I wouldn't say they're entirely like asically or sustanably made at all. Shit, sorry.