Post Reports cover image

The Sandy Hook settlement

Post Reports

CHAPTER

Targeting Masculinity: The Marketing of Firearms

This chapter delves into the marketing tactics of a prominent firearms manufacturer and their strategic pivot towards younger demographics around 2006. It examines how themes of masculinity and power were used to forge a connection between gun ownership and a young man's identity.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner