Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
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Is It Critical to Own a Brand?
The name is critical, even for a start up. There's no point building up associations and recognition to a name that you don't own. As long as you've got something unique, then i would protect it,. But it depends on the aspirations. If they haven't got big aspirations, then probably not worth it. You know, with a colour, if you choose well and you do the right things, you might be able to end up trade marking that colour. So it as a choice that matters there. Is more for the designer to understand the legal what would be involved to secure trade mark protection.
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