Rapid Prototyping: Lessons in Customer-Centric Innovation

This chapter explores the integral role of rapid prototyping in Intuit's culture, highlighting its evolution and importance in addressing customer frustrations. Through a case study on the development of a new online tax module, the speakers emphasize the need for direct user engagement and experimentation to craft effective solutions. The narrative showcases valuable insights from failures and successes, illustrating how embracing feedback can lead to significant product innovations.