WHAT HAPPENED TO THE WEB3 GAMING DREAM???
Deconstructor of Fun
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Challenges of Marketing in Web3 Games
This chapter discusses the difficulties of marketing in Web3 games and the lack of sustainable success cases. It explores the challenges of user acquisition and the tendency for companies to copy each other in game design and marketing. The chapter also highlights the negative effects of in-game token models tied to a predatory VC model and questions the future of Web3 gaming with regard to in-game tokens.
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