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5 Ways to Scale Your Business | Ep 484
The Game w/ Alex Hormozi
How to Scale Your Avatar and Make More Money
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The idea is how do I increase the quality of my prospects without necessarily going up market. You're not changing the nature of your avatar, you're just adding qualifications to them. The chapter on this that got cut last minute for my $100 million offers book is free on my site and it's called your first avatar. If you want to go fast, go broad. But if you want to be good, you'd be better served, stay narrow for a little and scaling out.
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